This might not make any sense at all...I just wanted to share what I learned in class today..
In my Film, Television and Society class the professor brought up a book called "The Myth of The Liberal Media" by Edward Herman and Noam Chomsky.This book challenges the media and the news we find in the society. Although I have known for a long time now that the media and even some of the News Broadcastings are biased, the facts that Herman and Chomsky were raising were still a little startling to me. They show us that this idea of "liberal media" is not true at all.
In all honesty, I was really tired in class today. In consequence, I wasn't fully listening. But from what I understood, my professor was explaining how Chomsky and Herman explain that there are five filters that information goes through before reaching the media. This might not be completely accurate, again I was really tired...
1. Ownership: Many owners of the huge media and news broadcasting companies are very conservative. Some things will not be aired because it goes against their conservative views.
2. Advertizing: Since many broadcast companies rely on ads to pay for their costs, the focus of the ads are made to always show the good of the product.
3. Sourcing: Major networks rely on "think tanks" (experts, academics, etc.) for more information. For example you see many journalists at the White House, at the Pentagon, and much more. However, the "think tanks" that are picked are usually ones that also have a conservative point of view.
4. Flak: If ever someone, like a journalist would challenge the the goverment, they would be disciplined. An example is Daniel Pipes. He had great experience in the Pentagon and wrote an article on how the Pentagon was wasting a lot of money a couple of years ago. He lost his job, even though he was right.
5. Anticommunism - or Free-Market Ideology: The media and the news show us that the free market is the only way to solve the ills of the community. You have many journalists who go to other countries to film the life of the citizens. But the way the scenes are presented and through the narration, the audience will be lead to only see the Network's point of view.
We finished the class today by watching the film of the book. It really does make you think about how you have to be very critical on what you see and what you hear from the media. Question every angle.
As Chomsky and Herman explain the news media is subordinated to corporate and conservative interests. They further explain how their function can only be seen as that of an "elite propaganda".
Liberal Media does not exist.